Sage Mind Marketing, LLC | Long Beach Marketing Agency
A Digital Marketing Strategy for Multi-Brand Businesses: Heritage Eats Group
The Industry
Hospitality, Restaurant, Food & Beverage, Food Truck, Catering + Events
The Goal
Managing three distinct food and beverage brands under one umbrella can be challenging.
For the Heritage Eats Group – Heritage Eats, Napa Valley Lobster Co., & Best Food Truck Ever – we wanted to develop a digital marketing strategy for multi-brand businesses that leveraged restaurant social media marketing, influencer partnerships, and cross-promotional tactics.
By implementing content production for food brands and driving targeted email marketing for restaurants, we aimed to achieve an increase in overall growth.
Our Approach
Social Media Marketing
Influencer Marketing
Email Marketing
Social Media Advertising
Content Production
Our Team
Adrienne Hunter: social media marketing; influencer marketing; email marketing
Matt Demers: paid social media advertising
The Results
To grow visibility for Heritage Eats Group, we designed a customized digital marketing strategy for multi-brand businesses. This included social media marketing for restaurants, cross-promotions, and influencer marketing campaigns to drive traffic and engagement across all three brands.
For the primary brand, Heritage Eats, we implemented a promotional tactic on the website that captured more email addresses and gave us a solid CTA to promote on social media.
We also spearheaded the production of new video content (provided by Napa Films and Megan Wells) and incorporated social proof, contests, influencer campaigns (1x per month for 6 months), and cross-promotions to increase engagement for all three brands on social media.
Additionally, we ran limited social media awareness ads to support our efforts around events and seasonal specials.
In the first year, we achieved a 3,482% increase in organic web traffic – 38% coming from social media and 48% from organic/direct search – and over 136K impressions from influencer marketing campaigns.
Here are some of the other highlights:
Social Media:
+136% Total Channel Growth
+148% Total Engagement
+239% Total Impressions
+757% Total Reach
+62.6% Total Profile Clicks
Influencer Campaigns + Contests:
6.6K+ Total Engagement
154K+ Total Impressions
136K+ Total Reach
Email Marketing:
+11% Total Growth
With a 44% Avg. Open Rate and 2% Avg. Click Through Rate
Looking to increase reach and engagement for your F&B business? Let us help you create a cohesive marketing strategy tailored to your brand. Book a call today!
Social Media Highlights
Photography Highlights
