Sage Mind Marketing, LLC | Long Beach Marketing Agency
Email Marketing Services
On average, email marketing services can generate a 36x return on investment or more!
Once you’ve captivated your target audience with bingeable content online, engage them further with ongoing newsletters, promotional offers, and more. This is where the real conversion happens. Our Long Beach-based email marketing services are designed to help you build automated, personalized campaigns that keep your brand top-of-mind and turn casual subscribers into loyal, repeat clients.
What is Email Marketing?
According to digital marketing experts, email marketing is a digital marketing strategy where regular emails are sent to your customers and new leads to nurture a relationship with those contacts.
Through consistent email marketing services, we can develop trust with new and existing customers to help in the conversion ($$$) process.
A lot of email marketing services can be automated, which means hiring a digital marketing expert to assist with your omnichannel marketing strategy can exponentially improve your ROI. Just like this client win where we generated a 229% ROI in only the first three months.
Creating an automated marketing funnel across multiple online channels (ie. social media, websites, email, etc) can be quite a daunting task. Not to mention the consistent management and upkeep to ensure the funnels and leads are being captured and organized correctly.
Having a reliable and strategic marketing team like Sage Mind Marketing will help guide you through the process and upkeep step-by-step.
Why is Email Marketing Important?
As the world continues to lead a digital life people expect all businesses to follow suit. Staying in touch with your new and existing customers is crucial to maintaining a healthy brand image, announcing new products and services, and increasing conversions.
Here are a few more reasons why we strongly recommend email marketing as part of your digital content strategy:
- Personalized messaging for a more targeted approach
- Email drives all of your marketing efforts to one place allowing for a seamless customer journey
- It’s highly cost-effective generating the highest ROI
- Emails are driven by action. A great way to announce new offerings, provide discounts, holiday promotions, and more!
- It’s data-driven and measurable
- It’s eco-friendly!
What does Email Marketing Include?
Developing an efficient email marketing system can take some time and may require the use of content creation services to put it into motion. Here is a general overview of the email marketing setup and ongoing process:
1) Set up Emailing System
First, need to decide where you want your email list to grow. There are various platforms to choose from, such as Mailchimp, Active Campaign, or Klaviyo that will sync with your website to capture, organize, & communicate with your contacts.
2) Develop Lead Magnet
To help capture leads online, it’s standard practice to offer a special discount, free guide, quiz, or other promotion to entice the user to provide their information. We’ll strategize and offer our suggestions on the most impactful way to collect this information.
3) Add Sign Up Forms
A landing page and/or sign-up form is where the user will provide and submit their information to receive the lead magnet. This is typically set up through your website and linked to your emailing system.
4) Build Email List
Now it’s time to start building your email list! You’ll want to have a strong content strategy in place, along with social media marketing services to start spreading the word.
5) Organize Email List
By organizing your email list, called segmenting, into smaller groups based on their interests, we can send more targeted and personalized emails. This results in higher conversions and ultimately more sales.
6) Automate
Automated email funnels are an effective way to keep your audience engaged. Send abandoned cart reminders, product suggestions, targeted offers, and more.
7) Test, Optimize, & Repeat
As marketers, we thrive on data. The more we can review, measure, & analyze our efforts, the more we can create share-worthy content that keeps your audience coming back for more!
Curious to Learn More?
Email marketing is highly cost-effective and has the highest ROI of any other marketing tactic. If you’re curious to learn more, book a call now so we can discuss the possibilities of working together.