Sage Mind Marketing, LLC | Long Beach Marketing Agency
"A 2nd Cup of Coffee"
Holiday Giveaway Campaign
The Industry
Local Community, Business Association, Non-Profit
The Goal
The Belmont Shore community in Long Beach, CA consists of nearly 200 retail shops, restaurants, and professional services.
The Belmont Shore Business Association wanted to run a 30-day holiday giveaway across social media and email to drive social media engagement, raise brand awareness of the local coffee shops, and increase email subscribers.
Our Approach
Concept Ideation
Multi-Channel Strategy
Content Calendar
Short-From Video Production
Landing Page Development
Email Marketing + Funnel
Print + Digital Collateral
Our Team
Adrienne Hunter: Concept Ideation; Multi-Channel Strategy; Content Calendar; Video Production; Landing Page Development; Email Marketing + Funnel
Natalie Miernicke: Print + Digital Collateral
The Results
The campaign was such a success that we aim to run a similar concept every year. In just 24 hours we acquired a 63.7% email subscription rate!
Other campaign highlights included:
- 24% Final Conversion Rate for Email Subscribers (industry avg. is 5-10%)
- 37K+ Total Campaign Impressions
- 66% Avg. Email Open Rate
- 35 hrs+ Video Reel Total Watch Time
