Sage Mind Marketing, LLC | Long Beach Marketing Agency
A Restaurant Marketing Strategy for Noble Rotisserie
The Industry
Hospitality, Restaurant, Food & Beverage; Allergy-Friendly
The Goal
One of the only restaurants offering a 100% flavorful menu in an entirely dairy-free, tree-nut-free, and peanut-free building.
With an exciting new opportunity to expand into a second location, Noble Rotisserie was in a wonderful position to streamline and maximize its marketing efforts using Toast Tables Marketing Suite, while offering more value to its loyal customers.
We set out to develop a restaurant marketing strategy with digital loyalty programs and tiered incentives from acquisition to retention. In addition, we wanted to enhance the user experience with ongoing email communications.
Our Approach
Omnichannel Strategy
Automated Email Funnels
Rewards Program
Graphic Design
Digital Newsletters
SMS Campaigns
Our Team
Adrienne Hunter: Content Strategy; Content Creation; Implementation
The Results
We developed a Sage restaurant marketing strategy to create a tiered Noble Perks rewards program that includes an initial $10 welcome offer (via email or restaurant SMS campaigns), along with birthday perks, miss you incentives, and other exclusive offers.
Additionally, we implemented three monthly email communications to provide consistent communications, special offers, menu highlights, and more.
In just 3 months of launching the Noble Perks rewards program and ongoing email and SMS communications, we delivered a 229% ROI and are averaging a:
- 54% Email Open Rate (industry avg. 18.5%)
- 3.7% Order Conversion Rate (industry avg. 2-5%)
- 19.8% Average Monthly Increase Rewards Subscribers
- 12.6% Average Monthly Increase in Email Subscribers
