AIM for Wellbeing

After performing a thorough review of their current digital strategy, we found a clear lack of direction and overall strategy behind the messaging. The focus was too narrow on selling the new supplement line and the audience was becoming uninterested in the content being released. 

The marketing funnel was also disconnected – driving users between two different websites – and lacked relevant information on each product. 

Therefore, we put together an in-depth omnichannel content strategy that revisited their target audience and would broaden the content mix across social media, email, and paid ads to include more value-based content (over direct selling) that would re-engage the target audience and ultimately drive them to the online store.

We also made recommendations to update the marketing funnel to better enhance the user experience from start to finish.