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Developing an effective content marketing strategy can ultimately increase brand awareness, attract potential customers, and boost conversions (and sales).
You may be asking, what exactly goes into a content marketing strategy?
Allow us to break it down for you.
In short, a Content Marketing Strategy is a concise plan of action to promote and sell a product or service. As marketing experts, it’s our role to identify the right marketing channels to promote your business then devise a solid plan of action on how we’re going to distribute those promotions. Here is our proven content marketing strategy to get your business in front of the right people.
First, we perform a full review of your target audience (ideal customer) and current online accounts, along with any branding & visual elements, testimonials, products, and services. This allows us to structure a Multi-Channel Marketing Strategy unique to your business.
Your Content Marketing Strategy may span across multiple social media channels, blogs or articles on a website, landing pages or sign up forms to help capture leads, an email marketing system or contact management system to store those leads, affiliate or referral marketing to help spread the word even further, live physical or virtual events, and digital advertising.
Marketing is not a one-size-fits-all. That’s why we specialize in developing a tailored Marketing Strategy for each one of our clients to deliver quality results.
After analyzing competitors, we continue to research popular content topics and keywords on each digital platform (ie web, Facebook, Instagram, Pinterest, etc). Every platform requires a separate in-depth review of relevant topics and keywords because people are searching for different topics depending on which platform they are on. This step is crucial in the content marketing strategy in order to develop high-performing content that your ideal customers will keep coming back for.
In an oversaturated digital world, it’s our job to stay on top of the latest trends and technology to generate the highest share-worthy content in your industry.
“Marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them.”
No content marketing strategy is complete without clear and actionable goals. These S.M.A.R.T goals should be outlined each month and assessed every quarter to help provide clarity, keep our marketing efforts on track, and highlight progress. So what are some common marketing goals we should be reaching towards?
– Gain new followers on social media
– Generate new email leads
– Increase traffic to the website
– Boost conversion (click-through) rates from social media or paid ads
– Increase engagement on social media, blog posts, or email marketing
Marketing is a long-term strategy and you can’t expect instant results overnight. By defining clear and actionable goals, we work hard to continuously improve our efforts to get you where you want to go.
Once a clear Marketing Strategy has been outlined we develop a distribution schedule in the form of a content calendar. Most importantly, this content calendar allows us to organize all of your content by content topic, release dates, and marketing channels. As a result, you know what each piece of content is and when it’s being delivered to your audience.
After the content calendar is approved my team gets to work on creating the content, scheduling it, and providing daily or weekly engagement with your audience, so you don’t have to!
Having a dedicated team develop, create, and implement a content marketing strategy is proven to be invaluable. The more involved we are in all of the marketing efforts from start to finish, the more value we can provide to your business and your customers throughout the buying journey. It’s important for our team to measure and analyze buying habits and behavior across digital channels in order to continuously generate high-performing content your audience will love!
“Companies that have well-defined content management processes outperform those that don’t. Average website conversion is nearly twice that of other firms (5.9% vs. 3.8%), and average click-through rates are 30% higher than other companies (4.5% vs. 3.4%)”
We are on a mission to help build long-lasting relationships with your ideal customers, not just a one-off purchase.
To enhance your marketing strategy, we consistently brainstorm and develop new growth strategies such as marketing funnels, contests, online quizzes, email sign-up forms, discounts, holiday promotions, event marketing, and affiliate/influencer outreach to help build your fan base even more!
Each month we’ll provide a performance summary for each digital platform so you can track and measure the progress with us. Adding a tailored content marketing strategy into your business is a long-term strategy reliant on data. Depending on what’s working and what isn’t, we tweak and revise the content strategy and present new solutions every month to reach our goals.
Marketing is data-driven. With the help of data and analytics, we can focus on what your audience is engaging with so we can create more of the content that they love, which ultimately drives more interest in your business.
The most important aspect of any effective content marketing strategy is consistency. Hiring an experienced team, like Sage Mind Marketing, to outline marketing goals, coordinate the deadlines, and fully manage a creative team on your behalf, will benefit your business in so many ways. Take back your nights and weekends to focus on running your business, while we work on increasing brand awareness, raising visibility online, and driving ideal customers to your website.
Contact us so we can discuss the possibilities of what we can do for your business.
Serving Long Beach, Los Angeles, Napa Valley, and Beyond
Serving Long Beach, Los Angeles, Orange County, and Beyond
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