Sage Mind Marketing, LLC | Long Beach Marketing Agency
Organic Marketing for Local Farms: Marshall's Honey
The Industry
eCommerce, Food & Beverage, Honey Farm
The Goal
When this local honey farm transitioned ownership, they needed an effective transformation of organic marketing for local farms.
We aimed to develop an organic marketing strategy with an emphasis on social media marketing, email campaigns, and SEO services.
Our Approach
Omnichannel Strategy
Email Marketing
Social Media Marketing
SEO Articles
Product Photography
UGC Style Videos
Our Team
Adrienne Hunter: Omnichannel Marketing Strategy; Social Media Marketing; UGC Style Videos; Email Marketing; Search Engine Optimization (SEO articles)
Nicole Shy: Social Media Manager
Megan Wells: Product Photography
The Results
With a limited budget, we set out to develop and implement the foundations with their organic marketing tactics.
So we crafted an omnichannel marketing strategy that included SEO articles, engaging social media marketing services, and email marketing to drive traffic and grow their customer base organically.
Within the first year, the honey farm saw over a 1,000% increase in website traffic, over 700% more web page views, and a 4.01% increase in total online revenue. This highlights the power of an integrated eCommerce strategy for food and beverage brands.
Here are some of the other highlights we achieved:
Online Shop:
+321.7% First Time Buyers
+1,272.6% Total Website Visitors
Website Traffic Sources:
+2,024.7% Organic Search Impressions
+1,440.7% from Social Media & Email
SEO Articles:
+12.7K Organic Clicks from Organic Google Search
Social Media:
+29.3% Total Growth Rate
Photography Highlights
