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Here’s the truth…Just because you create good content doesn’t mean that it is share-worthy. SEO Copywriting takes content writing a step further by first targeting relevant keywords or topics and then writing content around that specific keyword or topic.
This SEO-driven method allows us to identify what your ideal customer is searching for online in order to deliver valuable, informative, and share-worthy content they’ll happily share across social media channels. Additionally, this method will increase the authority of your website which in turn boosts your ranking on Google!
SEO Copywriting is only one step of the overall marketing mix but when done correctly it’s an invaluable process that will have long-lasting effects on your business.
In a nutshell, SEO Copywriting is a targeted and quality-based writing strategy that improves website visibility online and drives qualified leads to your site. This specific kind of writing:
~ Identifies relevant keywords and phrases
~ Drives qualified leads to your website
~ Increase authority and relevance of your website on Google
~ Contains catchy share-worthy headlines
~ Improves site speed for a better user experience
By adding in relevant keywords and phrases you not only boost the quality and ranking of your website online, but you also attract quality leads! Allow us to break down some of the key benefits of including SEO Copywriting into your marketing mix.
Just because you create good content doesn’t mean that it is share-worthy.
Personalized Messaging
A key component to any SEO strategy is performing keyword research. We do this for everything! As we identify what your audience is looking for we can create more personalized messaging that will drive them to your site and share the content with their friends on social media! It’s a win-win for your website AND for acquiring new leads.
Lead Generation
When you start writing about relevant content that your ideal customer is interested in you are driving qualified leads straight into your business! This targeted approach focuses on what your niche audience is looking for which ultimately weeds out leads who may not be a good fit. It’s well worth it to focus on quality over quantity any day. Wouldn’t you agree?
Boost Visibility on Google
Whenever you involve SEO practices into your marketing mix you are optimizing your content to be seen as relevant, trustworthy, and useful by Google. As you continue to develop more and more SEO-based content this increases your authority and visibility online, as well as an enhanced user experience for your audiences. Again, it’s all about creating a valuable experience online for the user which search engines love! The higher quality your content is the more search engines will boost your information to the top.
Marketing Funnels
In addition to a sound SEO Copywriting strategy, you’ll want to consider a way to capture these qualified leads through effective email marketing services and automated marketing funnels. Creating effective content should only be one part of the overall marketing strategy. Once you’ve improved the visibility of your website which drives qualified leads to your site, entice them further with special offers, discounts, or free gifts! This next approach will allow you to nurture these new leads with even more valuable content on a consistent basis.
If you’re ready to take your marketing to the next level, contact us to discuss a targeted content marketing strategy to elevate your business.
Serving Long Beach, Los Angeles, Napa Valley, and Beyond
Serving Long Beach, Los Angeles, Orange County, and Beyond
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