Sage Mind Marketing, LLC | Long Beach Marketing Agency
Social Media Marketing for Non-Profits: Female Composer Safety League
The Industry
Non-Profit; Social Responsibility; Women’s Rights
The Goal
Develop branding and social media marketing for a non-profit organization fighting for women’s rights and advocating against sexual abuse and violence in the music industry. They lacked the time and resources to develop and implement a social media strategy so we gladly stepped in!
Our Approach
Social Media Strategy
Social Media Marketing
Our Team
Adrienne Hunter: Social Media Strategy, Social Media Marketing
Nicole Shy: Social Media Manager
The Results
Non-profit organizations like FCSL face unique challenges in raising awareness and increasing engagement.
Our first task was to develop a cohesive visual identity to better establish their social media presence – Instagram and Facebook – and offer viewers a consistent look and feel of their brand.
Then we focused our approach on creating an SEO-driven content strategy to attract their target audience and amplify their message of advocacy against sexual abuse in the music industry.
By implementing our comprehensive social media marketing services for non-profits, we increased impressions by 95.2%, engagement by 19.7%, and achieved 44% total growth in their online following.
